New India Group came into existence in 1945 under the leadership of Sardar Kartar Singh – Grand Father of Our current Managing Director Deepak Arora. The Group activities for the first forty years were in marketing & distribution of dyes & chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd. (Brand-Fevicol) since 1982.Presently third generation of the family is looking after the current affairs of the company and Mr. Deepak Arora diversified into manufacturing of LABSA in 1989 under the name & style of “New India Detergents. Ltdâ€. In the initial year itself product quality was approved by Hindustan Unilever Ltd. & since then they have been lifting major portion of our production. During the 20 years of existence we have kept pace with technology & various management systems thereby growing to be one of the largest manufacturer of LABSA in India. We are regularly Selling: labsa 90%.
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